{"product_id":"tr808lifetimekey","title":"Roland TR-808 Plugin Lifetime Key","description":"\u003ch1 style=\"text-align: center;\"\u003e\u003ciframe width=\"690\" height=\"388\" src=\"https:\/\/www.youtube.com\/embed\/BHzUYO3PQ3s?si=Vr4KlFN4K20puaKe\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/h1\u003e\u003ch1 style=\"text-align: center;\"\u003e \u003c\/h1\u003e\u003ch1 style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/www.rolandcloud.com\/getmedia\/6bdadf0a-b20b-419d-939c-5306e3b1cb59\/TR-808.jpg?width=1625\u0026amp;height=456\u0026amp;ext=.jpg\" width=\"690\"\u003e\u003c\/h1\u003e\n\u003ch1 style=\"text-align: center;\"\u003e \u003c\/h1\u003e\n\u003ch1 style=\"text-align: center;\"\u003eTR-808 Software Rhythm Composer\u003c\/h1\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003ch4 style=\"text-align: center;\"\u003eAn authentic recreation of the most famous drum machine ever made—inside your DAW\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eThe TR-808 Software Rhythm Composer is a detailed replica of the legendary TR-808—one of the most revered and sought-after electronic musical instruments of all time. Our plug-in recreation delivers all the boom, snap, and sizzle of the original hardware, plus modern enhancements for more sound design choices and faster beatmaking.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch1\u003e \u003c\/h1\u003e\n\u003ch1\u003e\u003cimg alt=\"Roland Cloud TR-808\" src=\"https:\/\/static.roland.com\/products\/rc_tr-808\/images\/tr-808_overview_vid.jpg\" width=\"690\"\u003e\u003c\/h1\u003e\n\u003ch1\u003e \u003c\/h1\u003e\n\u003ch1\u003eHighlights\u003c\/h1\u003e\n\u003cul\u003e\n\u003cli\u003eAuthentic recreation of the TR-808 Rhythm Composer using ACB technology\u003c\/li\u003e\n\u003cli\u003eDetailed interface gives the feel of working with the vintage hardware\u003c\/li\u003e\n\u003cli\u003eIndividual instrument gain lets you overdrive the internal circuitry for different flavors and styles\u003c\/li\u003e\n\u003cli\u003eClassic TR-REC sequencer expanded with individual drum instrument lanes and additional articulations\u003c\/li\u003e\n\u003cli\u003eAdjustable flams, sub steps, and soft hits create detailed fills and ratcheted sequences\u003c\/li\u003e\n\u003cli\u003ePer-instrument last step and shuffle settings for intricate timing and complex meters\u003c\/li\u003e\n\u003cli\u003eEight variations per pattern for interesting sequences and easy arranging\u003c\/li\u003e\n\u003cli\u003eDrag and drop audio or MIDI patterns directly from the plug-in to your DAW\u003c\/li\u003e\n\u003cli\u003eVST3, AU, and AAX compatibility and native support for Apple silicon\u003c\/li\u003e\n\u003cli\u003eIncluded with Roland Cloud Pro (via Pro Selector) and Ultimate memberships\u003c\/li\u003e\n\u003cli\u003eAlso available as a Lifetime Key purchase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1\u003e \u003c\/h1\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cimg alt=\"Roland Cloud TR-808\" src=\"https:\/\/static.roland.com\/products\/rc_tr-808\/images\/tr-808_section-1-bg.jpg\" width=\"690\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch1\u003e \u003c\/h1\u003e\n\u003ch1\u003eA legend in the making.\u003c\/h1\u003e\n\u003cp\u003eIn 1980, Roland introduced the TR-808 Rhythm Composer as a quick and easy songwriting tool for musicians. At the time, the high cost of memory drove Roland engineers to use analog synthesis instead of samples for its sounds. Through a series of happy accidents—including unique transistor choices—they created a one-of-a-kind instrument that set the 808 in its own sonic universe. But like many legends to be, it was dismissed by many at the time. In a market looking for \"traditional\" or \"realistic\" sampled drum sounds, only about 12,000 units were made before the TR-808 was discontinued in 1983.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"Roland Cloud TR-808\" src=\"https:\/\/static.roland.com\/products\/rc_tr-808\/images\/tr-808_sonic_boom_hero.jpg\" width=\"690\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cdiv\u003e\n\u003ch1\u003e \u003c\/h1\u003e\n\u003ch1\u003eSonic boom.\u003c\/h1\u003e\n\u003cp\u003eLater in the 1980s, adventurous creators discovered the TR-808's untapped potential, and the music world changed forever. Emerging genres made heavy use of the 808 sound, with some utilizing it as the sonic signature of the style. The sizzling hi-hats and snappy snare, clicky rim shot, distinctive cowbell, and booming bass drum have been heard on an endless stream of worldwide hits and underground classics. And more continue to arrive every day. The TR-808's influence is so deep that it's been name-dropped in famous songs, had albums dedicated to it and bands named after it, and it's even the subject of a feature-length documentary film.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch1\u003e \u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003ch1\u003e\n\u003cimg alt=\"TR-808 Software Rhythm Composer - Analog Circuit Behavior (ACB) Logo\" src=\"https:\/\/static.roland.com\/products\/rc_tr-808\/images\/ACB-logo-white.jpg\" style=\"font-size: 12px;\" width=\"690\"\u003e\u003cimg alt=\"TR-808 Software Rhythm Composer\" src=\"https:\/\/static.roland.com\/products\/rc_tr-808\/images\/colour-bars.jpg\" style=\"font-size: 12px;\" width=\"690\"\u003e\n\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003ch1\u003e \u003c\/h1\u003e\n\u003cp\u003eOur proprietary circuit modeling technology brings the complete TR-808 sound experience to life in your DAW. The ACB process involves carefully analyzing original hardware units, circuit diagrams, and other historical data. We then use this information to recreate the unique architecture and authentic circuit behaviors of the vintage instrument. This gives the TR-808 plug-in its ultra-realistic sound that leaps from the speakers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003ch1\u003e \u003c\/h1\u003e\n\u003ch1\u003e\u003cimg alt=\"TR-808 Software Rhythm Composer - Analog Circuit Behavior (ACB)\" src=\"https:\/\/static.roland.com\/products\/rc_tr-808\/images\/tr-808_acb_circle.jpg\" width=\"690\"\u003e\u003c\/h1\u003e\n\u003ch1\u003e \u003c\/h1\u003e\n\u003ch1\u003eAuthentic experience. And more.\u003c\/h1\u003e\n\u003cp\u003eWhile developing the TR-808 plug-in, we took the opportunity to improve on the original hardware while keeping the authentic experience intact. Workflow enhancements include an advanced multi-lane sequencer for faster programming, individual pan and gain controls for space and punch, and the ability to tune the bass drum and cowbell.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"step-forward\" style=\"text-align: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cimg alt=\"TR-808 Software Rhythm Composer\" src=\"https:\/\/static.roland.com\/products\/rc_tr-808\/images\/a-step-forward-circle.png\" width=\"200\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch1\u003e \u003c\/h1\u003e\n\u003ch1\u003eA step forward.\u003c\/h1\u003e\n\u003cp\u003eOpening the sophisticated Edit view gives you independent step sequencer lanes per drum instrument, each with its own mute, solo, shuffle, and last-step settings. There are also per-step articulations, including weak hits, nine types of flams, and three types of sub steps for super-intricate patterns.\u003c\/p\u003e\n\u003ch1\u003e \u003c\/h1\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cimg alt=\"TR-808 Software Rhythm Composer\" src=\"https:\/\/static.roland.com\/products\/rc_tr-808\/images\/modern-living-bg.jpg\" style=\"display: block; margin-left: auto; margin-right: auto;\" width=\"690\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cimg alt=\"TR-808 Software Rhythm Composer\" src=\"https:\/\/static.roland.com\/products\/rc_tr-808\/images\/TR-808_Edit.png\" width=\"690\"\u003e\n\u003ch1\u003e \u003c\/h1\u003e\n\u003ch1\u003eModern living.\u003c\/h1\u003e\n\u003cp\u003eWhile the TR-808 plug-in carefully models an instrument from the past, the implementation is thoroughly modern. The sequencer conveniently syncs to tempo, and you can drag and drop patterns created within the instrument as MIDI or audio directly to your DAW timeline. And it fits perfectly into your production environment with a freely resizable UI, support for VST3, AAX, and AU formats, and native compatibility with Apple silicon.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"feed-creativity\" style=\"text-align: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cimg alt=\"TR-808 Software Rhythm Composer\" src=\"https:\/\/static.roland.com\/products\/rc_tr-808\/images\/feed-your-creativity-circle.jpg\" width=\"690\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch1\u003e \u003c\/h1\u003e\n\u003ch1\u003eFeed your creativity.\u003c\/h1\u003e\n\u003cp\u003eThe TR-808 plug-in comes with classic kits and patterns to get you started, and it's incredibly easy to program custom beats and tweak your own kits. But that's only the beginning. Roland Cloud offers a wealth of new patches and patterns from artists and expert sound designers to inspire your music.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cimg alt=\"TR-808 Software Rhythm Composer\" src=\"https:\/\/static.roland.com\/products\/rc_tr-808\/images\/hardware-integration-circle.jpg\" width=\"690\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch1\u003e \u003c\/h1\u003e\n\u003ch1\u003eHardware integration.\u003c\/h1\u003e\n\u003cp\u003eThe TR-808 software instrument integrates seamlessly with our TR-8S Rhythm Performer and TR-08 Roland Boutique hardware. Import TR-8S patterns into the TR-808 plug-in and create beats in your DAW and send them back to the hardware. You can even use the hands-on panel controls on the TR-8S or TR-08 for direct operation of the plug-in.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cimg alt=\"TR-808 Software Rhythm Composer\" src=\"https:\/\/static.roland.com\/products\/rc_tr-808\/images\/seq-pattern.jpg\" style=\"display: block; margin-left: auto; margin-right: auto;\" width=\"690\"\u003e\u003cimg alt=\"TR-808 Software Rhythm Composer\" src=\"https:\/\/static.roland.com\/products\/rc_tr-808\/images\/sign-up-today-hero.jpg\" style=\"display: block; margin-left: auto; margin-right: auto;\" width=\"690\"\u003e\n\u003c\/div\u003e\u003ch1 style=\"text-align: center;\"\u003e \u003c\/h1\u003e\u003ch1 style=\"text-align: center;\"\u003eRegistration Information\u003c\/h1\u003e\u003cp style=\"text-align: center;\"\u003eProduct Key: https:\/\/www.rolandcloud.com\/roland-account\/key  \u003c\/p\u003e","brand":"Roland","offers":[{"title":"Default Title","offer_id":53052914204956,"sku":"1322-1033","price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/1983\/4140\/files\/tr-808.jpg?v=1758875972","url":"https:\/\/jrrshop-3235.myshopify.com\/products\/tr808lifetimekey","provider":"jrrshop","version":"1.0","type":"link"}